FINDING SUCCESS AS A STARTUP

AUGUST 2019

If there’s one thing that business owners pay a whole lot of attention to, its consumer trends that come and go.  In order for a business to stay afloat, it’s crucial that the owner knows what products are selling like hotcakes at any given time, while taking into consideration which products are fleeting fads that are on their way out.

CBD: Not Just a Fad

When CBD first became a buzzword in mainstream consciousness, most people brushed it off as a fleeting trend, and understandably so.  After all, it seems like the wellness market is churning out a new “cure-all” product every two months, and once that product becomes massively popular it quickly dies down in popularity.  However, we now know that CBD certainly isn’t a fleeting fad. We know this because of market trends as well as scientific studies. Over the past few years, more and more clinical researchers started investigating the effects hemp-based compounds have on health.  And, according to these studies, CBD is the real deal. 

Feeling Like You Missed the Boom?  

CBD is still a very new industry, which means that now is the time to start stocking hemp products in your place of business. It’s safe to assume, based on the predictions outlined above, that selling CBD will only become more and more profitable in the years to come.  And, because a lot of businesses still haven’t invested in it, you’ll be ahead of the curve. At the moment, there’s a strong demand for CBD products, and you can be the only place in town that offers what customers are looking for.

The natural health & wellness market is also predicted to grow quickly. Even at the present moment, it’s worth $4.2 trillion worldwide, and it’s clear that more and more consumers are taking health matters into their own hands.  Unlike a lot of wellness products that are on the market today, CBD has the research to back up its claims. Therefore, CBD is destined to outlast the other natural health trends that are out there today.

 

How to Get Started with Selling CBD in Your Place of Business

 

Tip #1: Do Your Homework

CBD is sold as a natural health product, which means that you can expect a lot of customers to come in and ask you which products are best for helping with specific ailments.  It’s important that you’re able to answer all of their questions knowledgeably in order to build trust with your customer base. So, take the time to study up on CBD’s many potential benefits by reading through the wide array of clinical studies that are available online.

 

Tip #2: Research the Best Manufacturers

Of course, not all CBD products are created equal, so it’s crucial that you search for the very best companies out there.  You don’t want to end up with a company that dilutes their products so much that they don’t work. Ask manufacturers for lab results so that you can verify the quality of the products that they sell.

 

Tip #3: Know What Products You Want to Sell

With such a wide range of categories; from vape oils to pet products, getting an idea of what to carry in your store can be a bit challenging.  By doing your homework and getting a feel for what your consumers are looking for, you can stock up on the proper products.

 

Tip #4: Follow the Law

Lastly, it’s crucial that you brush up on legislation regarding selling and marketing CBD.  The laws are still changing both federally and locally, and the last thing that you want to do is get into trouble

 

Don’t Miss Out Again!

CBD is an industry that’s only going to grow in the next couple of years, which means that investing in some hemp inventory is a great way to expand your business and bring in more revenue.  Do some research and start providing customers with the potential benefits of hemp-based products.

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